Maison du Monde is a French home decor and furniture company founded in 1996. Founded by Xavier Marie, the company now operates over 250 stores throughout France, Italy, Spain, Luxembourg, Germany, Switzerland, and Austria. In 2010, the company generated sales of €323 million. Today, it boasts stores in over 180 countries around the world. Its products are renowned for their quality and durability, and are available in stores and online.
Its profitable growth model
The company continues to support sales development and protect its profitability. The company is continuing to develop its medium-term plan, making strategic investments, and deploying the marketplace. In addition, the company plans to rebuild inventories and manage supply constraints. The company’s profitable growth model and strategic plan remain solid despite the current challenging market. But, there are some concerns that investors should consider. Here are the most significant risks and opportunities.
Changing customer preferences and fast adoption of technological products are the key threats to the company’s profitable growth model. However, Maison du Monde’s ability to meet these challenges requires a broader platform model. To do so, the company must integrate its various stakeholders – vendors, suppliers, and end users. For this, the company must replace its expert staff. The company has strong brand recognition in the premium segment, but the vast majority of its customers have experiences with its lower-end products. A shift towards higher-end products may increase profitability.
Its new marketplace with Mirakl
The rapid expansion of a business often involves challenges keeping loyal customers. One solution is to leverage artificial intelligence to simplify the onboarding process for third-party sellers. Mirakl has recently developed AI to cut the mapping process in half and increase accuracy. Using artificial intelligence, this solution also automates the process of mapping categories, subcategories, and product features. It also streamlines the seller onboarding process by enabling companies to offer customer support in any language.
This new marketplace solution allows multi-national companies to launch and scale their marketplaces. The solution is integrated with a marketplace ecosystem. Vertex, a leader in global tax management, has joined the rapidly growing Mirakl Connect ecosystem. The collaboration between the two companies will help both brands and marketplace operators scale their businesses and reach new customers. For businesses that are interested in using Mirakl, Hase’s role is a key step in the process.
Its e-commerce platform available in twelve countries
A key part of the Group’s omnichannel strategy is an e-commerce platform. Maison du Monde’s e-commerce platform, available in 12 countries, boasts cross-selling capabilities, search functionality, and data feeds that help the company personalize marketing efforts and drive engagement through targeted campaigns. The company is currently testing the platform in 40 French stores and plans to expand its functionality across the rest of its store network in the next few months. In addition to France, the platform will launch in other countries early next year.
In 2017, Maison du Monde moved its data services to the Google Cloud, making the company’s online store a worldwide player. Data included store, stock, and supply information. Cloud Storage and BigQuery act as the company’s main data lake. BigQuery orchestrates the data and connects it to other systems through Pub/Sub. Ultimately, the e-commerce platform provides a seamless customer experience.
Its unified data platform strengthens cross-selling capabilities
By strengthening its e-merchandising and cross-selling capabilities, Maison du Monde has expanded its offerings to include multiple brands and expanded its selection of in-store products. The new unified data platform consolidates and enhances all aspects of the organization’s marketing strategy, including data for search, supply, and store operations. By leveraging the power of data, the company can personalize its campaigns, drive customer engagement, and avoid retargeting.
By leveraging a unified data platform, Maisons du Monde is strengthening its cross-selling capabilities and enhancing customer experience. This omnichannel strategy helps Maisons du Monde improve its online and offline customer experiences. The company also intends to sharpen its product leadership and develop product customization, and its business will become increasingly data-driven and digital. By 2024, Maison du Monde aims to double its digital sales and expand its online and offline footprints.
Its flooring is custom-coloured and perfectly coordinated with its selection of objects from around the world
Pergo is a high-quality flooring available at Maison du Monde. The flooring is custom-coloured to coordinate with the furnishings in each of the Maison du Monde stores and can also be custom-designed for each individual home. Its extensive range is available in a variety of patterns and colours to fit any room. In addition, the flooring is durable and can be customised to fit the decor of any room.